REUTERS/Mike Blake/File Photo Acquire Licensing RightsChocolate makers are banking on the traditional resilience of their product to price increases. The data showed Hershey's sales volumes increasingly declined during the period as the company hiked prices. "We are seeing consumers starting to react more than before, I'd be very cautious with price increases," said Dan Sadler, a candy expert at U.S.-based market researcher IRI. Barry Callebaut (BARN.S), the world's biggest chocolate maker supplying most major brands including Nestle (NESN.S), doesn't expect any growth in sales volumes this year. Pennsylvania-based Hershey, is hoping that as it eases off the rate of price hikes, its sales volumes will reverse their current downtrend.

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Persons: Nielsen, Dirk Van de, Luca Zaramella, Patrick Folan, Mike Blake, Mondelez, Hershey, Zaramella, Bernstein, I'd, Dan Sadler, Barry Callebaut, Hershey's, Michele Buck, Matt Scuffham, Elaine Hardcastle Organizations: Nielsen, Hershey, Reuters, Consumers, Cadbury, Barclays, REUTERS, IRI, Nestle, Rabobank, El, Kailyn, Thomson Locations: Europe, United States, North America, Encinitas , California, U.S, Pennsylvania, El Nino, West Africa, Ivory Coast, Ghana, Kailyn Rhone, New York